The Community Health Partnership of Illinois hired us on to help with their social media push for the 2020 Census, as well as shoot commercials and radio spots. As a primarily Hispanic serving company, we pushed ourselves to create our content in both Spanish and English to better serve to our primary audience.
These commercials were edited by AdLab members for show on WGN-9 as well as digitally via Chicago's Univision. They were narrated in both Spanish and English to best support our bilingual watchers.
Spanish radio spots were created to encourage hispanic Illinoisans to complete their 2020 Census. These radio spots were played on popular Univision radio stations throughout Northern Illinois.