Saluki AdLab, SAL for short.
We’re a student team of creatives, strategists, writers, producers, and designers breaking through the creative edge with intelligent ideas.
Only a genius could have thought of it.
We are a full-service agency made up of Southern Illinois University's best students across many majors including Advertising, Public Relations, Graphic Design, Cinema & Photography, and many more.
"Creativity is intelligence having fun."
-Albert Einstein
It is creative, relevant, engaging, strategic, and emotive. It is how you communicate your brand on a local, regional and global stage. It is an intimate, meaningful conversation you have with your customers, clients, employees, and friends.
Strategy. Research. Creativity. Relevancy. Execution. Results. It’s creativity having fun.
It’s results-driven creative.
We are supervised by the amazing Bridget Lescelius. She now holds an MBA from Virginia Polytechnic Institute and State University; MS in Public Relations from Boston University; BS in Radio-TV from Southern Illinois University; and a EdD in Higher Education. Her career spans over 30 years in advertising and marketing, including vice president and partner of Spark in Phoenix, Arizona; senior associate of marketing at the Institute for Supply Management in Tempe, Arizona; partner at The Big Idea, Inc. in Alexandria, Virginia; senior account executive at The Washington Agency in Washington, D.C. She was responsible for the development and execution of marketing plans and programs, managed and directed client marketing/communications strategies, public relations efforts, and market research projects. Bridget has worked with a wide variety of clients, from engineering firms, economic development and tourism interests to government agencies, associations, small businesses and Fortune 500 companies. Bridget returned to her alma mater in 2017 as an instructor of advertising at Southern Illinois University’s School of Journalism and Advertising where she teaches a variety of advertising classes from copywriting to digital advertising. She now the Lieutenant Governor for AAF District 6. She is a great professor, boss, mentor, and overall someone you can look up to.